How to Create an Interactive AI Demo Without an Existing Brand Kit

When to use this

Use this workflow when the demo idea is ready but the brand setup is not. It is also useful when you are making a one-off demo, testing a new customer story, or building a demo for a brand that should stay separate from your existing kits.

Steps

Follow these steps when you are creating an interactive AI demo through the conversational brief creation flow.

1. Open the conversational brief creation flow.
2. Choose the interactive AI demo path.
3. When the brand kit step appears, decide whether to use an existing kit, create a new one, or skip the step.
4. Choose Skip if you want to continue without brand assets for now.
5. Choose Create new brand kit if this demo needs a fresh brand setup.
6. Continue the brief and demo setup flow.
7. Review the generated demo and add or update brand details later if needed.

Skip brand kit selection

Skipping brand kit selection keeps the setup flow moving. Choose this when the story, audience, or product path matters more than final styling at the start.

• Good for early drafts and exploratory demos.
• Helpful when you do not have the right brand kit prepared yet.
• Lets you return to brand setup after the demo structure is clearer.

Create a new brand kit

Creating a new brand kit during setup lets you keep the demo on brand without leaving the conversational flow.

• Use this when an existing brand kit does not match the demo.
• Keep customer-specific or campaign-specific styling separate.
• Set up a clean brand direction before the demo is generated.

Choosing the right option

Choose an existing brand kit for standard demos, create a new brand kit for a new brand context, and skip brand kit selection when speed or exploration matters most.